Tablets make digital textbooks cool on campus
By Bertha Coombs, CNBC.com
USAToday.com (accessed 18 June 11)
"While students in college today are very attached to their mobile devices, they have not been enamored of e-books. In 2010, digital books accounted for just 3 percent of textbooks sales according to the National Association of College Stores.Read the full article at my-ap.us/k9kZe9
Analysts say it's because until now e-textbooks have been little more little more than PDF copies of physical books, impractical for students who are accustomed to highlighting their paper copies as they study.
Researchers at online education firm Xplana say the shift toward tablets in the year ahead will jumpstart demand for e-texbooks in the $8 billion U.S. education book market."